Hey did you know that you can bring customers to your business website via two methods: Organic and Paid. But what’s the difference between these two? If you know this thing then just skip to which one to choose organic or paid which tells you which one is good for your business but if you don’t know then don’t worry we will explain everything in this Complete Guide on Organic Search Vs Paid Search.
In today’s era of the internet, everyone is going online from a small confectionery shop to big businesses, everyone wants their online presence to drive their targeted customers to their website or to their physical store. This thing is done through Online Marketing, and this marketing consist of mainly two segments: one is paid marketing and the other is organic. To get you a clear idea about both of the techniques we have done a simple breakdown of the complete guide of organic search vs paid search.
Before going directly to differences between Organic Search and Paid Search let’s discuss some basic things about these two like, What, Why, When, and How to start with these two options to drive traffic to your business website or blog.
What does Organic Search Mean?
Organic search basically means natural search which clearly shows that you don’t have to pay to get noticed or for coming on Google’s first page. Did you read it right? On Google’s first page without spending any money! Yeah, that’s right, you don’t have to pay a single penny, but wait you have to do something else that is smart work on S.E.O. You can do it on your own else you can hire an S.E.O. Expert.
If you know about S.E.O. then it is good but if don’t then you should check out our Complete Guide on Search Engine Optimization.
This method is natural, authentic, and value-based. Organic search develops your brand voice, educate and convert visitors into customers for your business and readers for your blog.
Did you know that 64% of marketers invest more time in S.E.O. for organic search?
Pros of Organic Search
- Zero Cost
The organic search comes with zero upfront payment. You don’t have to check your pockets for credit cards to spend any money on them.
All you need to give is time. According to HubSpot nearly 80% of users ignore paid ads and rely on organic searches for their help.
- Authority & Credibility
When implementing the right S.E.O. techniques on your business website or blog, provides your domain authority and rank higher on SERP. Google finds you as the most reliable and credible source of information for your particular topic or keyword. Did you know Organic SEO is nearly 5.66 times better than paid search ads?
- Organic Search Delivers ROI
On the debate of organic search vs paid search, we can’t leave this list without ROI. Whether it is paid search or organic search we have to spend something either money or time. So, we need a return on our investment and according to a study by PM Digital after opting for the right S.E.O. strategy for organic search, search engines drive 70% of retail traffic and 55% of online revenue.
Cons of Organic Search
Along with several benefits of the organic search, there are some cons to this technique also:
- S.E.O. takes several months to reflect your efforts and to generate an R.O.I. of your efforts.
- Acquiring a rank on Google’s first-page search results could be difficult, especially when you are focusing on highly competitive keywords against high DA websites.
When it’s Better to use Organic Search?
A simple answer to this is always.
If you have started with a new business or blog then you cannot think of getting enough organic traffic from search engine result pages (SERP) from this thing. You have to wait for some months to reflect the results.
But once your page gets ranked and sales started to grow organically then you have a massive cost advantage over your competitors.
How to check your S.E.O. efforts?
To understand the success of your efforts you have to check the following metrics using Google Analytics and some other tools:
- Organic Traffic
- Ranking of the website on Keyword
- Reference Sources
- Quality of backlinks
What does Paid Search Mean?
Paid search simply means pay to get a position on the top of the search engine result page (SERP). Traditionally, paid marketing was used in the form of billboards, hoardings, and posters.
Now, people have shifted from offline to online, and Major search engines like Google, Bing, etc provides a platform to show paid ads on their search engine. Paid search ads work on Pay per click (PPC) model. When you publish your ads, you don’t have to pay every time a user sees your ad, you just pay when the user clicks on your ad.
One of the most used ad platforms for search engine marketing is Google Ads (Formerly Adwords). Google provides different Goals for your business. If you know about those goals then it’s good but if you don’t then have a look at our guide on Google Ads Goal.
According to research, it is found that PPC ads can boost Brand Awareness by 80%.
Pros of Paid Search
- Paid Search Generate Instant results
In this debate of organic search vs paid search, paid search grabs the first seat when it comes to results delivery time.
Unlike organic search, you don’t have to wait for months to reflect the results. As soon as the ad goes live, you get the results from your ad.
The paid search could help you a lot if your business is generating revenue from the goals of your ad.
According to a report it is seen that on average a business generates $8 in revenue on every $1 they spend on Google Ads.
- Paid Search Fits Every Budget
When we start a new business one of the most frustrating things we have found is our financial budget. We all know that marketing for brand awareness or for a new product in the market costs a lot.
But unlike offline marketing paid search campaigns fit every budget. You have all the control over your budget, either you have a marketing budget of $100 a month or $10,000 Google treats both as the same and applies the same terms and conditions on both.
According to a study, 24% of marketers use paid advertising to directly impact sales.
- Paid Search is unaffected by Google algorithm updates
When talking about organic search vs paid search how could we forget Google’s algorithms updates? Unlike organic search results paid search or PPC campaigns are unaffected by Google algorithm updates.
If you had done good S.E.O. work on your page and your page is ranked on the first page of Google then google algorithm updates could be seen as a nightmare.
Did you know that Google is reported to change its search algorithm around 500 to 600 times a year?
Cons of Paid Search
- Requires Upfront Payment
When you start with ads for paid search for your business then you should keep your credit card ready for payment. As you know that paid search ads run on the PPC model and they require payment for each click.
If you wanted to know about different payment models you can read our article on paid advertising payment models.
If you have a business without a paid marketing budget then I would not suggest you, to go on paid searches.
- Short Term Results
Till now in this debate of organic search vs paid search, this might be clear to you that unlike organic searches paid searches would not provide you a long-term benefit. Paid searches are just like prepaid calls, you have to pay first, and then you can get make a call.
When running PPC campaigns, Adblocks could be a nightmare. According to Blockthrough’s 2020 PageFair Adblock Report over 763 Million devices were blocking ads globally.
Which one is better Organic Search or Paid Search?
Even after providing complete detail on organic search vs paid search you still might be in the confusion that which one is better organic search or paid search. So, there’s no end to this debate PPC Specialists will make you count hundreds of benefits of paid searches and on the other hand, S.E.O. specialists could provide you a complete list of benefits of using organic searches. Later everything depends on you, which one is the most required for your business.
Should I use Organic Search or Paid Search for my Business?
Well, the answer to this question completely depends on the requirement of your business. Both the organic search and paid search have their own benefits and perks.
If your business is about to release a new product in the market and wanted to reach as many users as it can for its pre-launch session then obviously organic search couldn’t help you out with this thing.
Once your business get well settled and you are not planning to launch a new product rather you are willing to get a better response of your existing product and reputation of your company, then without any doubt you can proceeds towards organic searches because going for the paid searches might imbalance the stability of your business.
If you still can’t get any idea which strategy is useful for your business and need some help then without any hesitation you can ping us on WhatsApp 8800559890 or you can contact us online to increase your business revenue.
Summary of benefits of organic search vs paid search
|S.No.||Organic Search||Paid Search|
|1.||Costing is Zero||Fits in Every Budget|
|2.||Long term Benefit||Instant Results|
|3.||Boost Credibility||Boost Sales|
|4.||Provides Rank on SERP||Delivers impressive ROI|
|5.||Attracts relevant customers||Attracts Ready to Buy Customers|